TRIBECASTING

Sharon Graubard’s TribeCasting is an analysis of consumer types, each with direction for silhouettes, products & forward-thinking retail experiences. The content is imaginative but based on deep research.

TribeCasting defines the cultural values & emotional drivers that inform each “character”, using a modern, inclusive lens that prioritizes attitudes & lifestyle choices rather than traditional demographics like age, gender, body shape, income, zip code, or other outmoded metrics.

Each “profile map” shows two related tribes, connected by a similar aesthetic. While these tribe-duos may be drawn to the same item, individual style & context will give the item a different meaning.