the sg files difference
Just Right Storytelling
Forward-thinking without being esoteric, and relatable without being generic — sg files is just right. Each TrendTale incorporates runway, street style, societal zeitgeist, art influences, pop culture, and geo-politics into a seamless story that will resonate with a variety of creative initiatives.
Concise Color, Fabric & Print Direction
Fabric, color & print are the paint and clay of fashion. Each theme is conceived as a “kit”, with clear, expert direction for the materials, colors, design details and print/pattern that will make a given aesthetic “happen”.
Key Items for Diverse Markets
Fashion is for everyone and every body. sg files interprets each theme for diverse markets, all with an eye toward next season’s must-haves. sg files believes that a well-executed trend is like a mirror, in which a brand (and ultimately their consumer) is able to see themselves reflected.
Deep Research
Design teams still start with a mood board. sg files jumpstarts the process with a deep dive into each theme, with hi-res images that include current and vintage editorial photos, film stills, interiors, fine art and lifestyle objects — each one labeled & credited.
Contact us
Contact us
To start incorporating the sg files into your creative process, leave a message here!
We offer special rates for corporate packages, small businesses, start-ups & independent designers.
The Results
“Color & fabric are the paint & clay of clothing design.”
— Sharon Graubard, founder/creative director, sg files
